Brands shortlist creators by following them.

See which creators
brands are courting.

Roarky watches the Instagram following lists of 87 brands and shows who they followed this week,
by niche and size, before anyone announces a deal.

Public follows, checked several times a week. Nothing is scraped from creators.

brands watched
87
creators they follow
3,656
followed this week
21

Browse by niche

See which brands in your niche are following creators.

All brands

The latest signals

Who's on their radar?

Last 14 days
Adobe followed @paigeeputter · Techyesterday
YoungLA followed @tattedbaki · Fitnessyesterday
Olay followed @daniellebernstein · Beautyyesterday
Shark followed @everythingemilyann · Home and DIY2 days ago
QuillBot followed @sammynyc · Tech2 days ago
Tide followed @cleanthatup · Home and DIY2 days ago

How it works

Brands follow first. We watch the list.

01

Brands follow before they sign.

Someone on the brand's team follows a creator from the brand account weeks before a gift, a brief or a contract. The following list is public.

02

We watch the lists.

Every few days we read each brand's following count and, when it moved, who was added. We check follows against disclosed paid partnerships, so you can see which brands have a history of scouting this way.

03

You get the shortlist.

Creators the brands in your niche followed, with follower counts, ranked by how many brands are on them. Celebrities, companies and media filtered out.

For brands and agencies

The list for your niche.

Every creator the brands in a niche followed recently, one row each: Instagram handle, follower count, category, which brands followed them and when, ranked by how many brands did. Delivered as a CSV within a day. $49 per niche, refreshed lists for subscribers later.

For creators, free

Which brands in your niche followed creators this week, and whom.

You make the content. We'll keep an eye on the brands.

Free alerts. Just the signals that matter.